This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Natalie Marcotullio, Head of Growth and Operations at Navattic, shared strategies on how to say “no” when faced with competing priorities in marketing.

Natalie covers:

• How to establish a marketing framework that simplifies decision-making and helps you say no effectively.
• A three-step process for communicating priorities with your CEO and leadership team.
• Quick-win productivity hacks that offer simple ways to say “no.”

Timestamps

• (00:00 ) - - Intro to Natalie
  


• (04:47 ) - - The “stress spiral” at work
  


• (06:39 ) - - How to stop the stress spiral and decide what’s most important to work on
  


• (08:36 ) - - Natalie’s marketing framework: Unique + Valuable
  


• (09:44 ) - - Examples of creating a unique and valuable marketing framework
  


• (11:34 ) - - Why having a framework works
  


• (14:21 ) - - Step #1 of saying “No”: Ask the Why
  


• (18:19 ) - - Step #2 of saying “No”: Swap it out
  


• (20:25 ) - - Step #3 of saying “No”: "Let’s experiment with it"
  


• (23:19 ) - - Small ways to say “No”
  


• (29:28 ) - - Natalie’s weirdest ask she’s received (and had to say no to)
  


• (30:30 ) - - How to know you need to get better at saying no
  


• (31:28 ) - - Giving context and rationale when saying yes
  


• (32:18 ) - - How to get your team to think with a marketing mindset and actively bring ideas to you
  


• (33:26 ) - - Teaching the “yes/no” framework: How does it play out when your team uses your own tricks on you?

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak.  Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

• They give you unlimited podcast editing and strategy for your B2B podcast.
• Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
• Visit hatch.fm to learn more